WELL+DONE DESIGN WORKSHOP
Crafting Your Identity: A Design Workshop for Business, Passion & Purpose
Workshop Title: "Crafting Your Creative Identity: Branding and Persona Development for Artists"
Workshop Description: Whether you're launching a business, sharing your art, or stepping into your purpose, your identity matters. In this immersive 4-hour workshop led by Alisa Weldon of WELL+DONE DESIGN, you'll gain clarity, confidence, and creative tools to shape your personal or brand identity—from visuals to voice to values.
Session Breakdown:
Hour 1: Introduction to Brand Archetypes
Theme: Ground your brand in something timeless.
Overview: Explore the 12 core brand archetypes and how they shape memorable, emotional connections.
Interactive Activity: Identify the archetype(s) that align with your creative style, values, and audience.
Discussion: Learn how archetypes can help clarify your voice and form the foundation of your visual and verbal identity.
Hour 2: Crafting Your Persona
Theme: Define your voice—without boxing yourself in.
Lesson: Develop a flexible brand persona that grows with you—whether you're an artist, founder, or creative professional.
Workshop: Complete your Persona Blueprint outlining your values, tone, audience, and aesthetic.
Case Study: Review how a successful creative built a cohesive identity while allowing room for artistic evolution.
Hour 3: Communicating Your Brand
Theme: Share your message with clarity and consistency.
Presentation: Learn how to express your identity across platforms—social, web, bios, interviews, and more.
Group Activity: Write a short purpose statement or brand intro that feels aligned and true.
Feedback Session: Receive and give warm, constructive feedback to refine your message.
Hour 4: Bring it to Life
Theme: Plan with purpose. Launch with heart.
Guided Planning: Create a simple roadmap for applying your brand in the real world—online or in person.
Q&A: Ask specific questions about brand-building, evolving visuals, audience connection, or business alignment.
Wrap-Up: Reflect, share takeaways, and leave with next steps to continue crafting a brand that feels like you.
Example and Relevance to Business: Consider a purpose-driven consultant or creative entrepreneur who adopts the Sage archetype—positioning themselves as thoughtful, wise, and intentional. Rather than selling services based solely on deliverables or trends, they lead with insight, reflection, and clarity. This identity naturally attracts clients and collaborators who are seeking depth, strategy, and meaningful transformation. By anchoring their brand in an archetype, they create a consistent voice and visual language that builds trust and emotional resonance—without limiting their scope or future evolution. This strategy expands their audience and opportunities by aligning message with meaning.
Takeaway: This workshop empowers you to build a brand with intention—one that feels authentic, aligned, and adaptable. Whether you’re launching a business, growing a personal platform, or pivoting your purpose, how you communicate who you are is just as important as what you offer. When your brand reflects your voice, values, and vision, it becomes a magnet—not just a message—drawing in the right people, partners, and possibilities.
LIMIT 8 per workshop